Loblaw Companies Limited (Loblaw), Canada’s largest retailer, is committed to providing customers with products that are healthy, nutritious, safe, local and responsibly sourced. As of 2013, all President’s Choice “Free From” poultry and pork are sourced exclusively in Canada and raised without the use of antibiotics or hormones; while the animals are fed a vegetable and grain diet. Loblaw is also targeting to source fresh pork from suppliers that have made the transition to loose housing environments by 2022. For President’s Choice eggs, Loblaw is working with egg farmers and suppliers to transition eggs to be free-run.
Loblaw is committed to source palm oil in all control brand products from sustainable sources by the end of 2015. For seafood, the company is the first and only major retailer in Canada to commit to sourcing 100% of its seafood from sustainable sources – currently at 88% of target.
Loblaw strives to be the nutrition and health destination in Canada. To achieve this goal and help customers make healthier food choices, Loblaw rates all of its food products based on their nutritional value, using a “Guiding Stars” in-store tool. The company has removed artificial flavours and colours from all branded products, and is committed to remove artificial sweeteners and lowering sodium in processed products.
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