Proctor & Gamble (P&G), a US-based global consumer goods company, has set a socially responsible goal to save one life every hour in the developing world by delivering more than 2 billion litres of clean drinking water every year by 2020. This goal will help save an estimated 10,000 lives and prevent 80 million days of diarrheal illness on an annual basis.
Almost one billion people in the developing world do not have access to clean drinking water, resulting in thousands of children dying every day. In 2014, P&G launched the company’s global signature program called the P&G Children’s Safe Drinking Water Program (CSDW) to help this vulnerable population. People in the developing world receive P&G water packets that have a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). The packets turn potentially deadly water into clean drinkable water. P&G provides both the technical expertise and financial support for this project, in addition to human resources, manufacturing facilities, research and advocacy.
Since the program began more than 6 billion litres of purified drinking water in more than 70 countries have prevented an estimated 250 million days of diarrheal illness and helped save more than 33,000 lives. Through this initiative, CSDW works with over 120 partners to provide water purification packets.
The company hosts a program website describing the clean drinking water crisis, its impact to date, news and measures for the public to contribute through donations, fundraisers and other initiatives.
The goal to save one life every hour by 2020 is one of the company’s two social goals. Their 2013 report indicates they are on track to meet their goal.
Working with key stakeholders, adopt business models and strategies that address systemic social, economic and environmental problems; scale solutions with customers and suppliers.