The Circular Economy in Action: HP leading the way

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More than two million people in six countries subscribe to HP’s “Instant Ink.” When a customer is running low on ink, an internet-connected printer notifies HP and a replacement cartridge is automatically delivered, with a return envelope. Used cartridges are returned and recycled by HP. Compared with conventional business models, printers using this service generate up to 67 per cent less materials consumption per printed page.

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