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Customer Engagement

B&Q “One Planet Home” Program Engages Customers on Sustainable Lifestyles

B&Q “One Planet Home” Program Engages Customers on Sustainable Lifestyles

Customer Engagement

B&Q is the UK’s largest home improvement retailer, serving 3 million customers every week. In 2008, B&Q launched the One Planet Home program, which has two aspects – Our Home and Your Home. The [...]

Marks & Spencer engages customers by creating a “shwopping movement”

Marks & Spencer engages customers by creating a “shwopping movement”

Customer Engagement

Approximately 500,000 tonnes or 1 billion items of clothing are dumped in landfills annually in the UK (114,000 items an hour). To help reverse this trend Marks & Spencer (M&S), a British [...]

Acknowledgements

CBSR thanks the following for their contribution to the Transformational Company Qualities.

  • Coro Strandberg, President of Strandberg Consulting, created the Transformational Company Qualities framework and how-to guide and co-authored the case studies.
  • Enbridge financially sponsored promotion and distribution of the how-to guide.
  • The National Zero Waste Council financially sponsored Quality #10: Closed Loop.
  • Employment and Social Development Canada funded the production of the how-to guide.
© 2022 Canadian Business for Social Responsibility
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