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Sustainable Purpose

Aim to align overall corporate purpose with sustainability principles where sustainability drives value, where what the company does is a benefit to society, and where profits enable fair and equitable compensation for natural and societal resources.
Unilever Adopts a New Purpose – “To Make Sustainable Living Commonplace”

Unilever Adopts a New Purpose – “To Make Sustainable Living Commonplace”

Sustainable Purpose

In 2009 Unilever, the world’s third biggest consumer goods manufacturer launched “The Compass” – their business strategy for sustainable growth. It sets out a vision of the company’s future, in [...]

BASF’s Sustainable Purpose is to Create Chemistry for a Sustainable Future

BASF’s Sustainable Purpose is to Create Chemistry for a Sustainable Future

Sustainable Purpose

BASF, the world’s largest chemical company based in Germany, has firmly embedded sustainability into the company’s core purpose: “We create chemistry for a sustainable future”.

Acknowledgements

CBSR thanks the following for their contribution to the Transformational Company Qualities.

  • Coro Strandberg, President of Strandberg Consulting, created the Transformational Company Qualities framework and how-to guide and co-authored the case studies.
  • Enbridge financially sponsored promotion and distribution of the how-to guide.
  • The National Zero Waste Council financially sponsored Quality #10: Closed Loop.
  • Employment and Social Development Canada funded the production of the how-to guide.
© 2020 Canadian Business for Social Responsibility
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