Leading companies adopt transformational strategies to improve their business, operating context and societal conditions. Here are case studies of the transformational company qualities in action around the world. Scroll through all of the case studies below or else click on a particular quality to learn about best practices in one specific area. If your company or you know of a company that demonstrates one of these qualities let us know.

Puma InCycle Collection and Bring Me Back Closed Loop Initiatives

In March 2013, Puma launched the InCycle collection which offers apparel, footwear and accessories that are 100% C2C (Cradle to Cradle) certified. All items in the InCycle collection are closed-loop and are either part of the 'Biological Cycle’, which means materials that are biodegradable/compostable, or the 'Technical Cycle’, which refers to materials, such as textiles and plastics that are recyclable.