Leading companies adopt transformational strategies to improve their business, operating context and societal conditions. Here are case studies of the transformational company qualities in action around the world. Scroll through all of the case studies below or else click on a particular quality to learn about best practices in one specific area. If your company or you know of a company that demonstrates one of these qualities let us know.

SC Johnson “What’s Inside” Initiative

In 2009 SC Johnson, an American cleaning supply company, launched a “What’s Inside” initiative and website to inform consumers of the ingredients in their household products. The “What’s Inside” disclosure initiative increases product transparency and stakeholder accountability by making information about product ingredients easy to find and understand. This program goes beyond industry standards set by the household products industry “right-to-know” initiative