Leading companies adopt transformational strategies to improve their business, operating context and societal conditions. Here are case studies of the transformational company qualities in action around the world. Scroll through all of the case studies below or else click on a particular quality to learn about best practices in one specific area. If your company or you know of a company that demonstrates one of these qualities let us know.

Unilever Adopts a New Purpose – “To Make Sustainable Living Commonplace”

In 2009 Unilever, the world’s third biggest consumer goods manufacturer launched “The Compass” – their business strategy for sustainable growth. It sets out a vision of the company’s future, in which “our brands and services reach and inspire people across the world, helping us double the size of our business while reducing our environmental footprint and increasing our positive social impact”. The outcomes of Unilever’s business model are sustained growth; lower environmental impact; and positive social impact.